triOpsis Retail Display Manager™ RDM

Do you need clear real time answers to the following questions?

Are my in-store displays in the right place at the right time to the highest quality?

What is the overall level of in-store compliance across my entire store portfolio?

What is the revenue impact of my campaigns?

How can I improve the return on my visual merchandising investment?

Your in-store displays represent a substantial investment in time and materials. triOpsis Retail Display Manager™ allows you to monitor their quality and effectiveness and to see for yourself what your customers see.

• Quick and objective visual audits of all store assets
• Metrics for measuring return on investment in visual merchandising
• Improved staff productivity, lower costs and increased revenue
• No capital investment, easy to set up and simple to use

 

RDM FEATURES

RDM comprises four components:

• A simple mobile phone application that allows staff to photograph in-store displays, add contextual information for subsequent analysis, and transmit to a secure web site, all using a simple, menu-based system.
• A secure web site and database which organises and stores the visual business information, creating a visual audit trail.
• A browser-based user interface allowing field staff, brand managers and senior management to query and view the information in real time.
• A range of reports and analyses which improves management's understanding of the quality, value and impact of its marketing and visual merchandising investment.

 

PROCESS

Using RDM involves five simple steps:

Capture: Staff photograph displays using their mobile phones, capturing exactly what your customers see.

Add: Add contextual information via the RDM form on the phone handset, using simple Q&A menus to highlight issues.

Send: Hit the Send button to transmit data to a secure web site. Transmission continues in background if interrupted.

Report: View and analyse visual information online. Assess compliance by store, revenue impact, and more.

Act: Precise visual information highlights scope for improvement. Targeted investment drives revenue and profit.

 

BENEFITS

RDM provides benefits at every level of the organisation:

Productivity: Real-time, visual store information saves time and travel costs.

Revenue: Well-targeted and well-executed visual merchandising campaigns drive increased revenue.

Resource allocation: Place your marketing budget where it will bring the best return.

Return on investment: Compliance metrics improve return on investment.

Getting Started: RDM is a hosted web service so there is no capital investment and setup is minimal. In-store staff need mobile phones with cameras and internet access, and reports users need internet access.